// Oscar Cruz · Software Engineer & Writer
Questioneverything
I build products and write about the ideas behind them. Based in Puerto Vallarta, working with teams worldwide.
- Now
- Senior Solution Developer · P/S/L Group
- Based in
- Puerto Vallarta
- Experience
- 7+ years building software
// Work
Builds
Genobyte
LiveA web development studio my wife and I co-founded. We build custom platforms for hotels, restaurants, and tour operators competing in one of Mexico's most demanding tourism markets.
"Most businesses confuse digital presence with digital performance. We fix that."
Ideas
// About
I build software, write about systems, and question what others take for granted.
I'm a software engineer with a product mindset. I care about how things are built as much as what gets built — which is why I write. Not to build an audience, but to think more clearly.
I've worked across the full stack, from frontend interfaces to backend systems. I'm most effective when I can move fast and communicate clearly. I'm comfortable being uncomfortable.
"I'd rather be useful than impressive."